Small Urban Factory


Project Description

Nomination, H.I. Feldman Prize

The “Small Urban Factory” rethinks the prevalent factory typology in favor of a full-service station in the urban context. Customers, enthusiasts and the general public become part of the spectacle of the factory. 

The concept sees the factory not only as a place for the assembly of new motorbikes, but also a place to sell, service, repair, customize, train, and entertain.  The architecture becomes an important negotiation of these multiple programs. It is developed as a system that allows the interweaving of the two major programmatic functions: the factory and workers, as well as the service center and visitors.

The scheme takes the typically flat, continuous factory floor and thickens a few areas to create figural volumes of space within it.  This inhabitable poche allows the service center and visitors to coexist with the factory and its employees.  The visitor is allowed to experience the factory in an orchestrated manner without interfering with its daily operations.  The factory floor also extends above the volumes, thereby relegating certain assembly line processes to a space between the faceted volumes. The result is a distinct spatial experience of compression and expansion.
The project seeks not to reveal the entire assembly process to the visitor, but rather reframes the experience of catching glimpses of the process-- while moving in and out of the embedded volumes—a spectacle unto itself.  As the visitors move from the outside in, the path is conceived as an extension of the road folding into the building and onto itself. The circulation path winds through the main hall and within the thickened volumes.